The free AI Audit
What is a Make Wavs AI Audit?
An AI Audit is a free, no-commitment review where Make Wavs Media maps where your business leaks time and money, ranks the single highest-return workflow to automate, and hands you a 30-day plan to install your first AI employee. It takes one 30-minute call. The plan is yours to keep, even if we never work together.
What happens on the audit call?
We walk through how leads reach you, what happens after they call or fill out a form, and where work piles up or goes quiet. From that we name the one workflow where automation would return the most, and we put it into a written 30-day plan. There is no slide deck and no pressure to buy at the end.
Do I have to buy anything after the audit?
No. The audit is free and the 30-day plan is yours either way. Some businesses take the plan and run it themselves, and that is a fine outcome. We make the offer because enough businesses see the plan and ask us to install it.
AI Employees
What is a Make Wavs AI Employee?
A Make Wavs AI Employee is a managed digital team member: trained on your business, connected to the tools you already use, and supervised by our team. It drafts first, and a human approves before anything goes out. It is installed and maintained by Make Wavs Media rather than sold as software you have to figure out.
What work can an AI employee handle?
The common installs are lead follow-up (answering and qualifying new inquiries fast), review management (requesting and responding to reviews), and customer reactivation (reaching back out to past customers who went quiet). Each one is trained on your services, pricing, and tone. What gets installed first comes from the audit, not from a standard package.
Will the AI talk to my customers without approval?
Not by default. Every Make Wavs install is draft-first: the AI writes the message and a human approves it before it goes out. As trust builds, you choose which routine messages can go out automatically and which always need a human look. That decision stays with you.
What does an AI employee cost?
Pilot is $1,500 setup plus $2,500 per month. Managed is $3,000 setup plus $5,000 per month. Executive is $5,000 setup plus $7,500 and up per month. The difference between plans is how many workflows are installed and how much of the supervision we carry.
How long does setup take?
The install runs on a 30-day timeline: connect to your tools, train on your business, run supervised, then hand over a working system. You see drafts and results during the install, not just at the end.
The Private AI Box
What is the Private AI Box?
The Private AI Box is an on-premise AI computer that runs 70B-class models entirely inside your office, with no internet connection required. Your documents are indexed locally and never leave the building. It is built for law, medical, dental, CPA, and patent practices that cannot send client data to the cloud.
Who should buy the Private AI Box, and who should not?
Buy it when the work you most want AI for is exactly the work you are not allowed to send to a cloud service: privileged case files, patient records, client financials. Do not buy it if your AI use is marketing copy and general drafting, because a business-tier cloud subscription does that job better for a fraction of the price. We will tell you which situation you are in during the audit.
Does the Private AI Box make my practice HIPAA compliant?
No, and no product can. Compliance is a property of your whole practice: who has access, how it is supervised, what your agreements say, how you handle incidents. Keeping data on-site removes the third-party disclosure problem, which is a major input to compliance, but hardware alone is not a certificate. Any vendor claiming otherwise is selling something.
What does the Private AI Box cost?
The Launchpad install is $2,500 one time, covering on-site setup, the base model, and indexing up to 50 documents. Sentinel managed service is $3,500 to $5,000 per month. A fine-tuning run on your own documents is $800 to $1,500. Custom agent builds are $8,000 to $15,000 per project. Electricity runs about $9 a month, and there is no per-seat license or usage metering.
Marketing services
What marketing services does Make Wavs Media run?
Meta advertising, Google paid search, geofencing, streaming TV (CTV/OTT), SEO and local SEO, content creation, social media management, and web design. Most engagements combine two or three channels around one clear goal, like booked appointments or estimate requests, rather than running everything at once.
How much should a local business spend on ads?
It depends on your margins and your market, which is why we set budgets in the audit instead of quoting a number upfront. As one documented reference point: our Meineke campaign spent $6,352 over 90 days, about $2,100 a month, and returned roughly $52,500 in attributed revenue. A budget only makes sense relative to what a new customer is worth to you.
What results has Make Wavs Media produced?
For a Meineke auto repair location, 90 days of conversion-optimized Meta advertising (April through June 2025) returned $7.20 for every $1 spent: a 7.2x return on ad spend, 210 booked appointments, and about $52,500 in attributed revenue on $6,352 of ad spend, at $30.25 average cost per lead. That is the case study we publish because every number in it is documented. We do not present industry averages as our own results.
Working together
What industries does Make Wavs Media work with?
Most of our work is with auto repair and collision shops, hail and paintless dent repair companies, med spas, dental practices, home service companies, law firms, cleaning companies, regenerative medicine clinics, and supplement and wellness brands. The common thread is businesses where fast follow-up and a credible online footprint decide who wins the customer. If your business lives or dies on responding to inquiries, the model applies.
What makes Make Wavs Media different from other agencies?
Three habits. Audit first: recommendations come from your numbers, not a template. Draft-first AI: a human approves before anything reaches a customer. Documented claims: if we cite a result, we can show where it came from, and we do not publish borrowed benchmarks. None of this is exotic, but few agencies hold all three.
How do I start?
Book the free AI Audit call. It takes 30 minutes, and you leave with your open-loop map and a 30-day roadmap whether or not you hire us. Booking is at cal.com/makewavsmedia/free-strategy-call.
Question not here?
Ask it on the free AI Audit call. Thirty minutes, and you leave with a 30-day plan whether or not we ever work together.
Book the free AI Audit