Meineke
Revenue Impact:
- Total bookings (Apr-Jun): 210
- Average repair order (ARO): ≈ $250
- Attributed revenue: $52,500
- ROAS: 7.2×
Results by Month (CPL-Tracked Period)
| Month | Spend | Tracked Appointments |
|---|---|---|
| April ’25 | $3,401 | 110 |
| May ’25 | $1,617 | 56 |
| June ’25 | $1,334 | 44 |
| Month | CPM | CPL |
|---|---|---|
| April ’25 | $2.97 | $30.92 |
| May ’25 | $2.02 | $28.88 |
| June ’25 | $1.60 | $30.32 |
Trend line: While monthly spend dropped 61 % from April to June, CPL stayed stable—and CPM shrank 46 %, showing tighter efficiency without sacrificing leads.
Snapshot (Three-Month Window)
Quick take: Every $1 in Facebook spend returned $7.20 in booked work during the first 90 days of conversion-optimized advertising
Metric
Apr – Jun 2025
Ad Spend
$6,352
Tracked Appointments(Meta “Schedule” event)
210
Average Cost-Per-Lead (CPL)
$30.25
Estimated Revenue(210 × $250 ARO)
≈ $52,500
Return on Ad Spend (ROAS)
7.2 ×
Total Impressions
18 k
Average CPM
$2.20
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